/* Ranked First, home page styles */
:root{
  --ink:#14161A; --paper:#FAF8F3; --white:#FFFFFF;
  --ember:#C2410C; --ember-dark:#A8380A; --ember-bright:#F26B1D;
  --gold:#F2B705; --slate:#5B6470; --line:#E4E0D6; --paper-deep:#F3EFE4; --muted:#9AA0A8;
  --f-display:'Space Grotesk',system-ui,sans-serif;
  --f-body:'Inter',system-ui,sans-serif;
  --f-mono:'Space Mono',ui-monospace,monospace;
  --ease:cubic-bezier(0.22,1,0.36,1);
  --r-sm:2px; --r:4px; --r-lg:8px;
  --max:1120px; --gutter:32px; --inset:40px;
}

*,*::before,*::after{box-sizing:border-box}
*{margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{
  font:400 17px/1.6 var(--f-body); color:var(--ink);
  background-color:var(--paper);
  background-image:radial-gradient(circle,var(--line) 1px,transparent 1.3px);
  background-size:16px 16px;
  -webkit-font-smoothing:antialiased; overflow-x:hidden;
}
img,svg,canvas{display:block}
a{color:inherit}
ul,ol{list-style:none}
button,input{font:inherit;color:inherit}
:focus-visible{outline:2px solid var(--ember);outline-offset:2px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:16px;top:-48px;z-index:10;background:var(--ink);color:var(--paper);padding:8px 12px;border-radius:var(--r)}
.skip:focus{top:12px}

.wrap{max-width:calc(var(--max) + var(--gutter)*2);margin-inline:auto;padding-inline:var(--gutter)}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:56px 32px}

/* ---------- Type ---------- */
.display,.h2,h3,.statement,.price,.price-line,.stat-n,.madlib-line{font-family:var(--f-display);font-weight:700;letter-spacing:-0.03em}
.display{font-size:clamp(44px,5.6vw,80px);line-height:1.0}
.h2{font-size:clamp(32px,3.9vw,52px);line-height:1.05}
h3{font-size:21px;line-height:1.25;letter-spacing:-0.02em}
.eyebrow,.tag{font:700 12px/1 var(--f-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ember)}
.lede{color:var(--slate);font-size:17px}

/* Links */
.founder a,.footer-links a,.link{color:var(--ember);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}

/* Gold highlighter: covers the lower ~55% of the letters */
.hl{
  background-image:linear-gradient(transparent 46%,var(--gold) 46%,var(--gold) 96%,transparent 96%);
  background-repeat:no-repeat;background-size:100% 100%;
  -webkit-box-decoration-break:clone;box-decoration-break:clone;padding-inline:.04em;
}
.js .hl{background-size:0% 100%;transition:background-size 900ms var(--ease) 350ms}
.js .hl.on{background-size:100% 100%}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  background:var(--ember);color:var(--white);
  font:600 16px/1 var(--f-body);text-decoration:none;
  padding:15px 22px;border:0;border-radius:var(--r);cursor:pointer;
  transition:background-color 150ms var(--ease),transform 150ms var(--ease);
}
.btn:hover{background:var(--ember-dark);transform:translateY(-1px)}
.btn .arr{transition:transform 150ms var(--ease)}
.btn:hover .arr{transform:translateX(3px)}
.btn-sm{padding:10px 16px;font-size:14px}
.btn-invert{background:var(--white);color:var(--ember)}
.btn-invert:hover{background:var(--paper)}
.btn-invert:focus-visible{outline-color:var(--white)}

/* Founder chip */
.founder{display:flex;align-items:center;gap:12px;font-size:14px;line-height:1.45}
.founder p{display:flex;flex-direction:column}
.founder-q{color:var(--slate);font-size:13px}
.avatar{
  flex:none;width:40px;height:40px;border-radius:var(--r);
  display:grid;place-items:center;background:var(--ink);color:var(--paper);
  font:700 18px/1 var(--f-display);
}
.founder-light,.founder-light .founder-q{color:var(--white)}
.founder-light .founder-q{opacity:.8}
.founder-light a{color:var(--white)}
.founder-light .avatar{background:var(--white);color:var(--ember)}

.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:24px 32px}

/* ---------- Nav ---------- */
.nav{display:flex;align-items:center;justify-content:space-between;height:80px;position:relative;z-index:2}
.nav-logo img{height:32px;width:auto}
.nav-links{display:flex;align-items:center;gap:32px;font:500 15px/1 var(--f-body)}
.nav-links a:not(.btn){text-decoration:none}
.nav-links a:not(.btn):hover{color:var(--ember)}

/* ---------- Hero ---------- */
.hero{position:relative;padding:48px 0 120px;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:64px;align-items:start;position:relative;z-index:1}
.hero-copy .eyebrow{margin-bottom:24px}
.hero-sub{margin-top:36px;font:600 21px/1.35 var(--f-body);letter-spacing:-0.01em}
.hero-body{margin-top:12px;color:var(--slate);max-width:34em}
.hero-proof{margin-top:20px;font-size:15px}
.hero-proof strong{font-weight:600}
.hero .cta-row{margin-top:32px}

.answer-card{
  position:relative;background:var(--white);border:1px solid var(--line);border-radius:var(--r-lg);
  padding:28px 28px 30px;font-size:15px;line-height:1.5;margin-top:8px;
}
.prompt{
  margin-top:12px;border:2px solid var(--ink);border-radius:var(--r);
  padding:13px 16px;font:400 17px/1.4 var(--f-mono);min-height:52px;
  display:flex;align-items:center;letter-spacing:-0.01em;
}
.caret{display:inline-block;width:2px;height:1.15em;background:var(--ember);margin-left:2px;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.card-cap{margin-top:12px;color:var(--slate);font-size:13px}
.results{margin-top:20px;display:grid;gap:20px}
.res{position:relative;transition:opacity 240ms var(--ease),transform 240ms var(--ease)}
.js .res.hide{opacity:0;transform:translateY(8px)}
.src{display:flex;align-items:center;gap:6px;font:400 12px/1 var(--f-mono);color:var(--slate);margin-bottom:8px}
.cite{font:700 11px/1 var(--f-mono);color:var(--ember);display:inline-block}
.cite.pulse{animation:pulse 700ms var(--ease)}
@keyframes pulse{0%{transform:scale(1)}40%{transform:scale(1.35)}100%{transform:scale(1)}}
sup.cite{vertical-align:super;margin-left:2px}
.url{font:400 12px/1.4 var(--f-mono);color:var(--slate)}
.serp{margin-top:2px;font:700 20px/1.25 var(--f-display);letter-spacing:-0.02em;color:var(--ember);text-decoration:underline;text-decoration-thickness:1.5px;text-underline-offset:4px}
.ans{color:var(--ink)}
.res .link{font:400 13px/1.6 var(--f-mono)}
.sources{display:grid;gap:4px;font:400 13px/1.5 var(--f-mono)}
.sources li{display:flex;gap:12px}
.sources .n{color:var(--ink);width:10px}
.sources .faded{color:var(--muted)}
.mark{background:linear-gradient(transparent 55%,rgba(242,183,5,.45) 55%)}
.pointer{position:absolute;left:58px;bottom:-14px;fill:var(--white);stroke:var(--ink);stroke-width:1.5;stroke-linecap:square;stroke-linejoin:round;transition:opacity 240ms var(--ease),transform 400ms var(--ease)}
.js .res-chat.hide .pointer{opacity:0;transform:translate(14px,10px)}

/* Pixel clouds */
.pixels{position:absolute;pointer-events:none}
.pixels-hero{right:0;bottom:0;width:62%;height:280px}
.pixels-price{left:0;bottom:0;width:58%;height:200px}

/* ---------- Inset sections ---------- */
.inset{margin-inline:var(--inset);border-radius:var(--r-lg);position:relative;overflow:hidden}
.dark{background-color:var(--ink);color:var(--white);
  background-image:radial-gradient(circle,#262930 1px,transparent 1.3px);background-size:16px 16px}
.ember-bg{background-color:var(--ember);color:var(--white);
  background-image:radial-gradient(circle,rgba(255,255,255,.13) 1px,transparent 1.3px);background-size:16px 16px}

/* ③ Manifesto */
.manifesto{padding:112px 0 96px}
.statement{font-size:clamp(28px,3vw,42px);line-height:1.15;font-weight:600;letter-spacing:-0.025em;max-width:22em}
.statement em{font-style:normal;color:var(--ember-bright)}
.pillars{margin-top:72px}
.dark .tag{color:var(--white)}
.pillars h3{margin-top:14px}
.pillars p{margin-top:8px;color:rgba(255,255,255,.65);font-size:15px;max-width:22em}
.eyebrow-dim{color:rgba(255,255,255,.55);margin-top:72px}
.platforms{display:flex;flex-wrap:wrap;justify-content:space-between;gap:20px 32px;margin-top:22px;
  font:500 19px/1 var(--f-display);letter-spacing:-0.01em}
.platforms li{display:flex;align-items:center;gap:10px}
.platforms li::before{content:"";width:7px;height:7px;background:var(--ember-bright)}

/* ---------- Light sections ---------- */
.section{padding:120px 0}
.split-head{display:grid;grid-template-columns:1.2fr 1fr;gap:32px 64px;align-items:end}
.split-head .h2{max-width:13em}
.split-head .lede{max-width:26em;padding-bottom:6px}

/* ④ Results */
.stats{display:flex;gap:48px;padding-bottom:6px}
.stat-n{font-size:44px;line-height:1}
.stat-n.ember{color:var(--ember)}
.gold-rule{background:linear-gradient(transparent 88%,var(--gold) 88%);padding-bottom:4px}
.stat-c{margin-top:10px;font-size:13px;line-height:1.45;color:var(--slate);max-width:14em}
.chart-card{margin-top:48px;background:var(--white);border:1px solid var(--line);border-radius:var(--r-lg);padding:24px 24px 16px}
.legend{display:flex;gap:24px;font:700 11px/1 var(--f-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--slate)}
.legend span{display:flex;align-items:center;gap:8px}
.lg{display:inline-block;width:20px}
.lg-e{height:2px;background:var(--ember)}
.lg-s{height:1px;background:var(--slate)}
.chart{margin-top:16px;height:360px;position:relative}
.chart svg{width:100%;height:100%;overflow:visible}
.chart .ax{font:400 11px/1 var(--f-mono);fill:var(--slate)}
.chart .grid{stroke:var(--line);stroke-dasharray:2 4}
.chart .base{stroke:var(--line)}
.chart .marker{stroke:var(--ember);stroke-dasharray:2 3}
.chart .marker-tag{font:700 11px/1 var(--f-mono);letter-spacing:.06em;fill:var(--ember)}
.chart .l-clicks{fill:none;stroke:var(--ember);stroke-width:2;stroke-linejoin:round}
.chart .l-impr{fill:none;stroke:var(--slate);stroke-width:1;stroke-linejoin:round;opacity:.75}
.chart .dot{fill:var(--ember)}
.chart .draw{stroke-dasharray:1;stroke-dashoffset:1}
.chart.in .draw{transition:stroke-dashoffset 1600ms var(--ease) 300ms;stroke-dashoffset:0}
.chart .dot{opacity:0;transition:opacity 200ms}
.chart.in .dot{opacity:1}

/* ⑤ Services */
.services{padding-top:24px}
.svc-grid{margin-top:72px}
.svc-grid h3,.steps h3{margin-top:14px}
.svc-grid p{margin-top:8px;color:var(--slate);font-size:15px;line-height:1.55;max-width:22em}
.footnote{margin-top:64px;font-size:15px;padding-top:24px;border-top:1px solid var(--line)}

/* ⑥ Pricing */
.pricing{padding:112px 0 128px}
.price-grid{display:grid;grid-template-columns:1.15fr 1fr;gap:64px;position:relative;z-index:1}
.price{font-size:clamp(88px,10vw,148px);line-height:.9;letter-spacing:-0.045em}
.price-line{margin-top:20px;font-size:clamp(22px,2.2vw,30px);font-weight:600;letter-spacing:-0.02em;line-height:1.2}
.price-note{margin-top:18px;font-size:15px;color:rgba(255,255,255,.85);max-width:30em}
.pricing .founder{margin-top:28px}
.eyebrow-light{color:var(--white)}
.includes{margin-top:18px;border-top:1px solid rgba(255,255,255,.22)}
.includes li{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.22);font:500 17px/1.35 var(--f-body)}
.includes .v{font:700 14px/1 var(--f-mono);flex:none}
.includes svg{width:16px;height:16px;fill:none;stroke:var(--white);stroke-width:2;stroke-linecap:square}
.price-small{margin-top:18px;font-size:13px;color:rgba(255,255,255,.85)}
.pricing .btn{margin-top:28px}

/* ⑦ Intake */
.madlib{margin-top:64px}
.madlib-line{font-size:clamp(28px,3.2vw,44px);line-height:1.5;letter-spacing:-0.025em;max-width:24em}
.blank{
  font:inherit;letter-spacing:inherit;line-height:1.15;
  background:var(--paper-deep);border:0;border-bottom:3px solid var(--ember);border-radius:var(--r) var(--r) 0 0;
  padding:2px 10px 0;margin:0 4px;min-width:3ch;max-width:100%;vertical-align:baseline;
}
.blank::placeholder{color:var(--muted);opacity:1}
.blank:focus{outline:none;background:#FFF;box-shadow:0 0 0 2px var(--ember) inset}
.madlib .cta-row{margin-top:40px;align-items:flex-start}
.mono-cap{margin-top:10px;font:400 12px/1 var(--f-mono);color:var(--slate)}
.steps{margin-top:96px}
.steps > div{border-top:1px solid var(--line);padding-top:24px}
.steps .tag{letter-spacing:.06em}
.steps > div > p:last-child{margin-top:8px;color:var(--slate);font-size:15px;line-height:1.55}

/* ⑧ Footer */
.footer{margin-bottom:var(--inset);padding:28px 0}
.footer-row{display:flex;align-items:center;justify-content:space-between;gap:20px 32px;flex-wrap:wrap}
.footer-row img{height:28px;width:auto}
.footer-links{display:flex;flex-wrap:wrap;align-items:center;gap:12px 24px;font-size:13px}
.footer-links a{color:var(--white)}
.footer-links span{color:rgba(255,255,255,.55)}

/* ---------- Reveal ---------- */
.js [data-reveal]{opacity:0;transform:translateY(12px);transition:opacity 500ms var(--ease),transform 500ms var(--ease)}
.js [data-reveal].in{opacity:1;transform:none}

/* ---------- Responsive ---------- */
@media (max-width:1000px){
  .hero-grid,.price-grid,.split-head{grid-template-columns:1fr}
  .hero-grid{gap:48px}
  .answer-card{max-width:560px}
  .pixels-hero{width:100%;height:200px}
  .stats{padding-bottom:0}
}
@media (max-width:900px){
  :root{--gutter:16px;--inset:16px}
  .grid3{grid-template-columns:1fr;gap:40px}
  .section{padding:80px 0}
  .services{padding-top:8px}
  .manifesto,.pricing{padding:72px 0}
  .pillars,.svc-grid{margin-top:48px}
  .platforms{display:grid;grid-template-columns:repeat(3,1fr);gap:20px 16px;font-size:17px}
  .chart{height:280px}
  .steps{margin-top:64px}
}
@media (max-width:640px){
  .nav{height:68px}
  .nav-links a:not(.btn){display:none}
  .nav-logo img{height:28px}
  .hero{padding:24px 0 96px}
  .answer-card{padding:22px 18px 24px}
  .prompt{font-size:15px}
  .stats{gap:28px}
  .stat-n{font-size:36px}
  .chart-card{padding:18px 12px 10px}
  .chart{height:240px}
  .platforms{grid-template-columns:repeat(2,1fr)}
  .madlib-line{font-size:26px;line-height:1.35}
  .blank{display:block;width:100%!important;font-size:20px;padding:8px 10px 4px;margin:8px 0 12px}
  .footer-row{flex-direction:column;align-items:flex-start}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  html{scroll-behavior:auto}
}

/* ---------- Simple pages (privacy, 404) ---------- */
.doc{max-width:720px;padding:72px 0 120px}
.doc h1{font-family:var(--f-display);font-weight:700;letter-spacing:-0.03em;font-size:clamp(40px,5vw,64px);line-height:1.02;margin-top:20px}
.doc .meta{margin-top:16px;font:400 13px/1 var(--f-mono);color:var(--slate)}
.doc h2{font-family:var(--f-display);font-weight:700;letter-spacing:-0.02em;font-size:24px;margin-top:48px}
.doc p,.doc li{margin-top:12px;color:var(--slate)}
.doc ul{margin-top:8px}
.doc li{padding-left:22px;position:relative;margin-top:8px}
.doc li::before{content:"";position:absolute;left:0;top:.62em;width:7px;height:7px;background:var(--ember)}
.doc a:not(.btn){color:var(--ember);text-underline-offset:3px}
.doc .btn{margin-top:32px}
.doc .lead{font-size:20px;color:var(--slate);margin-top:20px;max-width:30em}
[tabindex="-1"]:focus{outline:none}
.doc code{font:400 .88em var(--f-mono);background:var(--paper-deep);padding:1px 5px;border-radius:var(--r-sm);color:var(--ink)}